Tastee Freez was started by Leo Maranz and Harry Axene in 1950.  They formed a partnership and started to market a new soft serve type of dessert in a fast service type of environment.  Moranz actually invented the soft-serve pump and freezer to allow for the Tastee Freez stands to begin to open.  Now there are a few less than 100 free standing stores and they are located in 22 of the United States.  The original stores only served frozen dairy products, but some of the newer locations have a much larger fast food menu.  The company is owned by Galardi Group Franchise & Leasing and they have incorporated the concept in with Wienerschnitzel hot dog restaurants.  They have over 350 locations that they have put the Tastee Freez concept into.

Tastee Freez is no longer just about the dairy dessert many locations include hot dogs, burgers, sandwiches, sides, and more on their menu.  Of course, the Tastee Freez locations still serve many dessert items including Freezes, malts, shakes, sundaes, and specialties like the banana split.  These are all available in all locations and most locations include a full dining menu for both lunch and dinner.

Tastee Freez has a franchise program for energetic franchisees that want to open a locations.  The initial agreement is for 20 years and the franchise fee is $20,000 for a full food menu location and $10,000 if you just want to open a soft serve locations.  They also charge a royalty fee, which is 5% of the gross monthly sales and they also ask the franchisee to commit 4% for local advertising and 1% of their sales to the National Advertising Fund.  They also require the franchisee to have a net worth of $600,000 and a liquid assets of $250,000.  The franchisee or the General Manager will have to go through the training program and pay the $3,500 training fee as well.  There is also ongoing support and training from the Tastee Freez staff.