Qdoba Mexican Grill was founded by Anthony Miller and his partner Robert Hauser.  They opened the first restaurant in 1995 in Denver, Colorado.  They immediately made over $1.5 million in their first year and it only cost $180,000 to open the restaurant in the 1,300 square foot space.  They initially opened under the name of Zuma, and then the name was changed to Z-TECA Mexican Grill, then when the mane was considered to be too close to Z’Tejas Southwestern Grill the name was changed to Qdoba Mexican Grill.  They now operate over 700 restaurants in the United States.  The company was acquired by Jack in the Box Company in 2003 and they currently own it.

The Qdoba Mexican Grill menu features a San Francisco style burrito, tacos, quesadillas, chile con queso, Mexican gumbo, fresh guacamole, and taco salads.  They are considered to be a fast casual restaurant with high quality food and quick service.  The customer starts by selecting an entree from the menu, and then they choose the ingredients they want on and with their entree.  This is all put together in front of the customer.  They also feature many beverages that can be ordered as well.

Qdoba Mexican Grill offers a restaurant franchising opportunity that will allow a single individual or a group to open a single-unit or a multi-unit franchise.  The requirement for a multi-unit franchise is to have a net worth of at least $2 million with $500,000 being liquid cash.  If the franchisee or group only wants to open a single-unit franchise, then they net worth must be $750,000 and $250,000 must be in liquid cash.  They expect restaurant franchisees to be enthusiastic, experienced, and have a passion for the restaurant industry.  They will provide support that includes training, marketing, operations support, and support with financing and accounting as well.